African Fashion Film,

About the event

African Fashion Film

Where African Fashion Meets Cinema

Date:

30 August 2025

Location:

Johannesburg, South Africa

(Venue options: Constitution Hill, The Market Theatre, Joburg Theatre, or an arts cinema like The Bioscope)

Event Theme:

"Threads in Motion: Telling Africa’s Fashion Stories Through Film"

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1. Objectives

Celebrate African fashion through cinematic storytelling

Showcase fashion designers, models, and creatives from across Africa

Promote collaboration across African fashion industries

Highlight cultural identity, innovation, and African beauty on screen

Create global visibility for African fashion films and creatives

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2. Event Format

Main Segments:

1. Fashion Film Screenings

Short films from African designers, filmmakers, and creatives

Genres: editorial, heritage, conceptual, streetwear, couture, etc.

2. Red Carpet Arrival & Photo Ops

Press wall with logos of collaborating orgs and sponsors

Influencer interviews, designer showcases

3. Panel Discussions & Talks

Topics: “The Future of African Fashion in Film”, “Visual Storytelling”, “Pan-African Collaboration”

4. Fashion Film Awards (Optional Segment)

Best Fashion Film

Best Cinematography

Best Storytelling

Best Emerging Designer on Film

5. After-Screening Industry Mixer / Networking Session

With stylists, models, designers, and filmmakers

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3. Collaborators / Partners

Reach out to:

African Fashion Councils

Designers & Fashion Weeks (Lagos, Accra, Nairobi, Dakar, Johannesburg, Cape Town, Windhoek)

Film Schools & Arts Institutions

Media Houses & Style Platforms

Cultural NGOs & Embassies

Streaming Platforms (Showmax, YouTube, Netflix Africa)

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4. Target Audience

Fashion designers, filmmakers, models, stylists

Media & PR professionals

Art & fashion students

African fashion lovers

International press & buyers

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5. Promotion Strategy

Teasers & trailers on social media

Behind-the-scenes from participating film teams

Influencer collaborations & countdowns

Media coverage with African fashion mags/blogs

Press release & event page (with RSVP or ticketing)

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6. Revenue Streams

Sponsorships (fashion brands, beauty, tech, streaming services)

VIP Tickets

Vendor partnerships (fashion, food, beauty)

Fashion film submission fees (for official selection)

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7. Timeline Overview

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Would you like me to help you draft a proposal, call for fashion film submissions, or a partnership invite to African fashion organizations?

Why should you sponsor?

African Fashion Film aims at uplifting fashion designers in Africa. Models, Jewellers, Creatives in the industry, youth and others will benefit from this event.

Menlyn Fashion Week

This is a collaborative event which includes fashion designers, fashion organizations, fashion agencies, fashion brands including Sandton World, Menlyn Fashion Week and other fashion weeks across the boarders of Africa.

Contact the Organizer Contact the Organizer