About our event
Sponsor the 3rd Annual International Food & Music Festival 2025 July 26–27, 2025 | Historic Downtown Riverside | Mission Inn Avenue Be part of one of Southern California’s most exciting cultural celebrations—the 3rd Annual International Food & Music Festival, happening July 26–27, 2025 in the heart of Downtown Riverside. Spanning four blocks along Mission Inn Avenue, this high-impact weekend festival features: Over 100,000 attendees Free concerts with 3 headline acts A Giant Beer Garden with Tequila, Beer & Wine Tastings hosted by Kandy Cocktales International food, culture, and craft vendors Street performances, carnival games, and art experiences Massive reach with 17 million social media impressions via influencer campaigns Free community events Scholarships for youth Small business and vendor growth Booth activations in high-traffic areas Naming rights to event zones like the Beer Garden or Concert Stage Digital and print marketing exposure Direct sales and tasting opportunities
As a sponsor, you’ll connect with a diverse, engaged audience, receive high-visibility brand placement, and help us raise $60,000 for the Family Market Foundation, supporting:
Sponsorship levels range from $5,000 to $75,000 and include opportunities for:
Align your brand with culture, community, and compassion—and pour into a cause that makes real impact across the Inland Empire.
Attendees Demographics
Gender Distribution
Expected Audience
10000+Sponsorship Opportunities
You can trust the FamilyMarket Foundation with your sponsorship because we have a proven track record of producing large-scale, high-impact events that deliver real results—for both the community and our partners. Our 2024 International Food & Music Festival brought in over 100,000 attendees and reached 17 million viewers online through strategic influencer campaigns. We’ve built strong relationships with city officials, local media, and regional audiences, ensuring your brand receives meaningful exposure and engagement. More importantly, we’re driven by purpose. Every dollar raised supports scholarships, vendor growth, and free cultural programming throughout the Inland Empire. When you sponsor with us, you’re not just getting visibility—you’re investing in something real, rooted in community impact and long-term value.
US$40000
ContactPresenting Sponsor
“Presented by [Your Brand]” on all event materials Ultimate brand visibility on stage, banners, and promotional content Prime activation space at the festival
US$25000
ContactGlobal Taste Sponsor -
Prominent logo placement on food vendor signage and menus Branding in the beer garden & dining areas VIP tasting experience named after your brand
US$15000
ContactCultural Harmony Sponsor
Cultural Harmony Sponsor (Community & Cultural Arts Sponsor) Brand association with cultural performances and entertainment Recognition in press releases & festival programming Featured in community outreach and scholarship initiatives
US$10000
ContactRhythm & Beats Sponsor
Logo on concert stage, DJ booths, and music-related promotions Shoutouts during performances & social media branding Opportunity to host a VIP lounge or music activation
US$10000
ContactCarnival Spirit Sponsor
Carnival Spirit Sponsor (Games & Family Fun Sponsor) Logo on carnival games, kid zones, and interactive experiences Branded prize giveaways & social media exposure Featured on event maps & activity schedules
US$5000
ContactBeer Garden Hub Sponsor
Branded booth located within the beer garden Prominent logo placement on beer garden signage and menus Opportunity to sample products or provide branded giveaways Social media recognition with shoutouts before, during, and after the event VIP access for your team and a special meet-and-greet area with influencers and Podcasters
US$2500
ContactLocal Sponsor
Local Roots Sponsor (Small Business & Community Sponsor) 10x10 Promotional Space for event Support local businesses & scholarships Logo placement on community outreach materials Shoutouts on festival social media & website
Our Sponsors
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The FamilyMarket Foundation is a community-rooted nonprofit dedicated to uplifting small businesses, supporting youth through scholarships, and creating vibrant, free events that celebrate culture and connection. Founded by longtime Inland Empire advocate Michael Carrasco, our team has built some of the region’s most beloved farmers markets and cultural festivals—most notably the International Food & Music Festival in Downtown Riverside. With deep ties to local neighborhoods, city partners, and creative collaborators, we specialize in bringing people together through food, music, and meaningful experiences. Our events aren’t just well-attended—they’re purpose-driven, professionally executed, and designed to leave a lasting impact.